Build the management-research question hierarchy for Ramada.

2 Apply the research process model to the Ramada research initiative.

a Explain the role and process of exploration in Ramadas research.

b What role did secondary data play in the exploration phase of the

research?

c What steps and phases in the process model can you match to the

Ramada research?

d What research process decisions were made? (Remember to include

research by outside suppliers.)

e What sampling methodology was used? Why was this appropriate for this