Ramada Demonstrates it's personal best - 1. Build the management-research question hierarchy for Ramada. 2. Apply the
Question:
Ramada Demonstrates it's personal best -
1. Build the management-research question hierarchy for Ramada.
2. Apply the research process model to the Ramada research initiative.
a. Explain the role and process of exploration in Ramada's research.
b. What role did secondary data play in exploration phase of the research.
c. What steps and phases in the process model can you match to the Ramada research.
d. What research process decisions were made.
e. What sampling methodology was used? Why was this appropriate for this study.
f. Describe the research design and discuss its strength and weaknesses.
g. What role did property owners/managers play in the research design.
h. Why did Ramada choose to conduct the research in a nontraditional, party like atmosphere? What are some advantage and disadvantage of an such approach.
3. How are the research findings reflected in the ultimate management decisions.
Retail Management A Strategic Approach
ISBN: 978-0132720823
12th edition
Authors: Barry R. Berman, Joel R. Evans