Building a brand that lasts over time can be achieved by following a few simple steps. Read Jankowski and Roll for guidance on this, and then complete the tasks that follow:

Jankowski, P. (2015, January 22). 5 critical steps to build a sustainable brand.Forbes.

https://www.forbes.com/sites/pauljankowski/2015/01/22/5-critical-steps-to-build-a-sustainablebrand/#366d571c1bd0 (accessed 22 June 2021).

Roll, M. (2016, February 23). How to become a "sustainable" brand.Insead.https://knowledge.insead.edu/blog/inseadblog/how-to-become-a-sustainable-brand-4538 (accessed 22 June 2021).

Tasks

1. Critically assess the sustainability of your brand by applying Jankowski's five critical steps.

2. Critically discuss the changes you must make to become a sustainable brand.