Building on rational choice theory, traditional view focuses more narrowly on the buyer and the immediate antecedents
Fantastic news! We've Found the answer you've been seeking!
Question:
Building on rational choice theory, traditional view focuses more narrowly on the buyer and the immediate antecedents and consequences of the purchasing process suggesting that consumers are rational, and they make their decisions accordingly. However, others argue that consumers make irrational choices such as buying a bag of candy instead of a bag of vegetables when they're trying to lose weight or paying $4 for lattes when they're trying to save money.
Based on these two different viewpoints, do you believe that consumers make rational or irrational choices?
Explain your arguments in detail and use examples that will support your points.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: