Question: Building Relationships by Building Subscribers It seems every time we use websites to search for information or products, we're asked to subscribe to the site's

Building Relationships by Building Subscribers

It seems every time we use websites to search for information or products, we're asked to subscribe to the site's e-mail list or to provide small bits of information about who we are. Why is that? Marketers are finding that more contact with you and information gathered about you leads to a greater chance of satisfaction on your part, and a far greater chance of sales.

Do you agree with their conclusion? Explain why or why not.

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