• Evaluate if the consumption of Canola Oil has a market niche increasing in the United States and Mexico.

• Evaluate if there is any political, economic, and legal situation that can affect the importation of canola oil in the United States or Mexico.

• Evaluate if the investment in infrastructure is good and how can affect the communications to enter the United States and Mexican markets.

 • Identify all de barriers to exports of Canola oil to the United States and Mexico RESEARCH DESIGN AND METHODOLOGY Our main mechanism of data gathering has been supported by the review of secondary resources. At first, all members of the group collected information to gain insights about the product and the markets through cyberspace such as journals, country reports, government departments, published statistics, market research, reputable websites, etc. that allowed us real-time access to information.

Requirement: We select the information considering the most important information. On some websites, we had problems getting information because they asked for registration and asked for payments.? The information found in secondary resources helped us to determine which potential country would be ideal for marketing our product. Regarding the prices of canola in both countries, we believe that a study of the primary sources would be needed to be able to define a price or hire a market research company in each of the countries.?