Bunny Bread (case narrative provided in Question 2) could be viewed as being in the maturity stage of its product life cycle. Which of these statements support that point of view? (Select all that apply)

	a.	Limited number of market new entrants
	b.	It appears the advertising and marketing is aimed at holding share versus aggressively going after new customers
	c.	The brand has not introduced new product extensions in some time
	d.	The brand has not updated its original brand icon (the bunny)
	e.	Probable lack of resources to try to steal share from competitors

Which of these are indicators of a brand in the development stage of product life cycle? (Select all that apply)

	a.	High risk
	b.	No sales revenue
	c.	Negative cash flow

Which of these statements are true regarding branding strategy? (Select all that apply)

	a.	It involves more than a brand name or brand mark
	b.	It does not include making it easier for customers to find and buy products/services offered
	c.	It does not involve protecting the brand from trademark infringement
	d.	It is critical to the effective positioning of the offering

Which of these are not instrumental in customer-focused strategic planning?

	a.	Instilling a corporate culture placing customers at the top of the organizational hierarchy.
	b.	Always analyzing strategies exclusively from a financial point of view.
	c.	Finding ways to cooperate with suppliers and competitors to serve customers more effectively and efficiently.
	d.	Organizations shift from customer transactions to customer relationships.

Which of these questions helps identify what the firm stands for and its basic operating philosophy? (Select all that apply)

	a.	How much profit do we need to deliver to fund our 401K programs?
	b.	Who are we?
	c.	What business are we in?
	d.	What are our core competencies or competitive advantages?
	e.	What do we want to become?