Question: Burberry took several steps to address its image problem and improve the value of its differentiation. The decision to hire a new designer. Clristopher Bsiley,

Burberry took several steps to address its image problem and improve the value of its differentiation. The decision to hire a new designer. Clristopher Bsiley, represents which functional

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level strategy?

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Customer responsiveness: hiring enuployees to support a well

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developed customer care function

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Efficiency: acheving economues of scale and leaning effects

.

Superior quality derigning product offerings with a high percerved quality

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Innovation: adopting lean production and flexible mannfacturing technologies

Burberry took several steps to address its image problem and improve

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