Question: Burberry's segment data shows accessories' revenue share increased, while licensing declined. Which statements explain this shift: ( i ) Accessories grew faster, reducing relative share
Burberry's segment data shows accessories' revenue share increased, while licensing declined. Which statements explain this shift: i Accessories grew faster, reducing relative share of other segments; ii Licensing agreements expired, impacting topline growth; iii Marketing spend was redirected to accessories; iv Childrenswear cannibalised licensing revenues; v Sales growth in accessories reflects evolving consumer preferences.
Question Answer
a
Only one of the statements is correct
b
Two of the statements are correct
c
All of the statements are correct
d
None of the statements is correct
e
Three of the statements are correct
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