Burger King $($Mini Case$)21-1($Contributor: J$.$ David Hunger$)$Founded in Florida in $1953,$ Burger King has always trailed behind McDonalds as the second$-$ largest fast$-$food hamburger chain in the world. Although its total revenues dropped only slightly from $2009,$ its $2010$ profits dropped significantly, due to high expenses. Burger Kings purchase by an investment group in $2010$ was an opportunity to rethink the firms strategy.