BUS 1146

Marks: 10

Case Studies Workshop

on

Planning, Organising and Decision Making

Case Study (Planning):

Question:1

A shoe manufacturing company wants to become a market leader. For this a detailed planning is required. The first step taken by the firm is to set targets for the three months duration for selling maximum number of shoes in the market which they set as 2,50,000. The team doesnt want to make any mistake, so they decide to do proper planning. They decide to chalk out alternative plans so that they can arrive at the best possible plan. However, the team is surrounded with doubts. To remove doubts, it goes for judging the plans to get the most profitable one. The plan is taken to the whole organisation and the concerned persons. Ultimately it is put into action. Without much caring for the results the company starts working on the other project simultaneously.

Identify the steps in the planning process which have been applied by the organisation in the above case?

Question:2

Indian Drugs and Pharmaceuticals Ltd. is engaged in the manufacturing and distribution of medicines. The company has set-up an objective of increasing its sales turnover by 20%. To achieve this objective the company has decided to diversify into baby health care products. Since the company has already set its objectives and developed the premises based on the same, it wants your help for the remaining steps to be taken in this process.

Briefly explain these steps.

Question:3

High Voltage a company which manufactures microwaves is known for its flawless planning. However, the top management of the company accepts that some of its plans have failed in the past as the outside business environment is unpredictable and dynamic. The company invests a huge portion of its revenue on planning related issues. Recently in a newspaper the company was blamed for preventing its employees from doing new things due to the plans which are decided by the top management. Rajesh a middle level manager in the company in a seminar said that the planning aspect of a company should be dealt cautiously. There should be specific goals and activities to reach these goals should also be properly executed. Company has many serious competitors in the market. Even they unanimously agree that without planning no other function of management can exist and its the basic platform on which the whole structure of management is laid. When it comes to follow up of plans it becomes very important to know the standards. The success of a plan can only be checked when it is known how much of the set target has been met because it is at the stage of planning these targets are set. Its not about the past. Its for the coming time and challenges that a company formulates a plan. Rajesh knows this well. He uses his intelligent imagination and foresight while formulating the plans.

Which limitations of planning have been highlighted in the above case?

Which features of planning have been indicated in the above paragraph?

Which importance of planning do you find sighted in the above case?

Question:4

Identify the types of plans:

1. Ramesh is a senior middle level manager. He is busy in allocating resources to his staff; he has also finalised the objectives and decided the course of action to be followed. He is expecting energy in his staff for the whole season, but he will have to be cautious.

2. Suresh is giving a speech to the workers of his factory. He is the owner of a toy manufacturing factory and has 123 workers. He tells them that this years target of production is 7.5 lakh toys.

3. On the wall of Health is Wealth hospital a board is hanging. On this board. It is written We care for the health of senior citizens as our topmost priority. This hospital is known for treating people aged more than 60 years.

4. Rakesh calls his new subordinates for a meeting. He is a top-level manager. He arranges for a power point presentation to train his subordinates who are all middle level managers. He tells them the way of doing task of treating suppliers through a new software system to be installed within next 30 days.

5. Dinesh takes a meeting and guides his employees in a type of plan which is chronological in nature and is situation specific. It is a collection of various methods in a step wise sequence.

6. Amit has given a detailed statement of expected results in numerical terms. This plan is conveyed to the subordinates by him in a special meeting.