Question: BUS 4 0 5 0 W 2 0 2 4 Business Case Study: PineappleIn the past two lectures you were introduced to Business Model and
BUSW Business Case Study: PineappleIn the past two lectures you were introduced to Business Model and Business Model Canvas BMC A business case study was presented introduced. You have carefully read through the business case study and a discussion was facilitated to further understand Pineapple as a business. To fully understand and answer the questions below it is important that you populate a BMC for Pineapple. PineappleUsing your BMC that you have created for Pineapple answer the following questions: How could Pineapple maintain its current growth trajectory? a Indicate in which components of the BMC this will take place and what your reasoning is b Will the growth trajectory be influenced by organic growth or through acquisition? Motivate youranswer. What customer segments and markets should be targeted in the future? a Is Pineapple geared for the international market and how would the BMC have to change toaccommodate the plans or strategies for entering the international market? Which channels were best suited to growing Pineapples operational footprint?a Identify which Key Partners, Key Resources and Key Activities will be affected by the channelschosen?
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