BUS8375 - Project Phase 2 Instructions

Purpose

:

Phase 2 of your retail business venture project will build on the work done in Phase 1. You will proceed with

Primary Research and Analysis, compile your findings, determine the scope of Primary Research and

Establish the Methodologies you will use for your primary research (5 variables of research design).

Structure

:

-

A short introduction; describe to the reader

1.

the

Purpose

of Phase 2 and

2.

the

Content

of the report.

-

The body is divided into 3 parts:

-

Part 1: Research Design and Stakeholder Analysis. In this section you will list each of the 5 variables

of Research Design you have planned for your Research Project. You will list each element and

describe why you chose which option. You will determine from whom and from where you will obtain

the answers to your remaining questions (A + B + C) through interviews. One of the tools you will use

will be the

Stakeholders

analysis as discussed in Lecture 6. You will use the template provided. You

will also identify other sources of information, such as knowledgeable people who are not

stakeholders. You will identify who you will interview and the purpose, with the goal of doing a

minimum of 2 unstructured and 2 structured interviews.

-

Part 2: Interviews: You will describe the preparations done to proceed with the interviews. The

textbook describes this step in detail. You will discuss the design of your questionnaire and provide a

copy of each Questionnaire in appendix. Each questionnaire will have a minimum of 8 questions. You

will describe how the interviews went, including critiquing your approach, implementation, and the

results. If you take notes during the interviews, attach them in an appendix. You will compile and

structure properly the data gathered and evaluate its ability to answer some of the remaining questions

identified in Part 1 and 2 (i.e. A + B + C)