PLEASE HELP ANSWER ALL QUESTION AND I WILL HELP RATE AND THUMBS UP THANK YOU

1. The marketing department has received a request for conducting a study of consumers cell phone calling plans. The marketers first step should be to...

A. select a sampling methodology

B. choose between quantitative or qualitative research

C. get more information about the objectives of the research

D. review relevant secondary data available within the organization

E. design a questionnaire

2. Based on our class discussion, what is the best description of satisfaction?

A. The result of the comparison of ones self with others

B. A general good-bad assessment

C. Realization of psychological value

D. The benefit realized relative to the cost

E. The result of the comparison of performance with expectation

3. Sam's car was badly damaged after it accidentally caught fire. When he finds out that it cannot be repaired, he realizes that he has to buy a new car. Which stage of the traditional consumer decision-making process does this represent?

A. Information search

B. Satisfaction assessment

C. Evaluation of alternatives

D. Need recognition

E. Post-purchase behavior

4. Your company just launched an email marketing campaign to attract customers. The campaign resulted in a number of new customers, and you generated an average revenue of $100 from each new customer. It cost you $60 in email spending to acquire each customer. This email marketing campaign also had a fixed cost of $1500. If you end up generating Return on Sales (ROS) of 10%, how many new customers did you acquire?

A. 45

B. 75

C. 120

D. 150

E. 50

5. Which persuasion principle is being used by a tire company that hires basketball player LeBron James to promote its new "all terrain" tires?

A. Reciprocity

B. Social Proof

C. Liking

D. Authority

E. Consistency