BUSI 650 Team Case Study Produce and Capacity Plan Design Steps to Complete the Assignment Step 1: Define the Problem (Executive Summary) State the challenge: Starbucks must successfully launch Maple Pecan Pie Latteee Brew in Fall 2026 without overproducing or missing consumer demand. Clarify your teams goal: create a reliable demand forecast and scalable capacity plan. Step 2: Build the Forecast Select a forecasting method (e.g., nave, moving average, regression, exponential smoothing, or scenario planning). Use assumptions such as: Seasonal spikes (e.g., SeptemberNovember demand) Adoption rate of new flavors compared to Pumpkin Spice Latte Cannibalization of existing cold brew and fall beveragCes Market size for specialty seasonal drinks Present three demand scenarios (optimistic, base, pessimistic). Step 3: Develop the Capacity Plan Consider supply chain requirements: sourcing cold brew concentrate, apple-caramel syrup, foam topping, packaging, and distribution. Decide if Starbucks can leverage existing capacity or needs expansion (equipment, third-party manufacturing). Identify potential bottlenecks (e.g., syrup production, refrigerated storage). Recommend strategies to maintain service levels (inventory buffers, flexible labor scheduling, supplier contracts). Provide a cost vs. capacity tradeoff analysis. Step 4: Metrics & Measurement Define how Starbucks should measure success provide specific targets... Forecast accuracy (MAPE or MAD)? Capacity utilization Service levels (fill rate, on-time delivery) ROI and contribution margin Step 5: Final Recommendations Summarize your plan with visuals, data tables, and clear next steps. Identify risks (e.g., supply shortages, slower-than-expected adoption) and propose mitigation strategies. Deliverables Written Report (68 pages): Includes problem statement, forecast, capacity plan, metrics, risks, and recommendations. Executive Presentation (1012 slides): Summarizes findings for Starbucks executives. Getting Started Research seasonal product launches at Starbucks (e.g., Pumpkin Spice Latte sales). Decide which forecasting model works best for new seasonal drinks. Think through operational constraints: syrup production, cold brew supply, refrigerated trucking, barista labor scheduling. Build flexible scenarios that Starbucks can adjust if demand surprises them.