Business Idea: Develop and deploy a small, easy-to-use sized sheet of paper every 50 to 60 seconds with a resolumobile robotic printer that will enable people to print any- tion of 300 dpi. The printer's omniwheel system allows it to where and on any size paper. move back and forth on the page. If the print job involves Pitch: Smartphones, laptops, and tablets make it easy for more than one page, the printer will stop when it gets to people to work on the go, but printers are another thing. the bottom of the first page and wait until it is placed at Traditionally, printers have been difficult to use out of the tery lasts about an hour, which is long enough to print 60 office-until now. ZUtA Labs has created a printer that's pages. It takes three hours to recharge the battery. The only a little bigger than a breakfast muffin and allows peo- device prints in black with a replaceable cartridge. A single ple to print anywhere they are working. cartridge can print approximately 1,000 pieces of paper. The ZUtA printer is about four inches wide and three The ZUtA printer is stylish and compact, and is small inches high and weighs just under a pound. It can connect enough to fit in a pocket or a bag. While printing, it smoothly wirelessly to smartphones, tablets, laptops, and PCs via travels from left to right across the page, and then shifts an app. To print, a person switches on the device, places down and travels from right to left to print the next line. The it at the top left hand corner of a sheet of paper, and sends product is available in white and black. The ZUtA printer the print job to the printer. The printer can print a standard solves the problem of not having a printer available when working remotely. Imagine yourself in a coffee shop work- with a goal of $400,000, and ended up raising $511,662 ing on an assignment or a report that needs to be printed. from 3,081 backers. The initial iteration of the ZUtA printer Previously, you'd need to wait until you got home or to an is designed to print on paper. Future versions of the printer office to print what you created. The ZUtA printer relieves are intended to be able to print on any surface, including you of that complication. It is also ideal for people who wood and vinyl. work remotely, and either box up a traditional printer to take with them or become frustrated when they need a printer 5-38. Based on the material covered in this chapter, what but don't have one available. For example, people who run questions would you ask the firm's founders before trade show booths, sell products at craft shows or farmers' making your funding decision? What answers would markets, or are working away from their office for any other satisfy you? reason are ideal candidates for owning a ZUtA printer. 5-39. If you had to make your decision on just the informaZUtA Labs ran a successful Kickstarter campaign in 2014 tion provided in the pitch and on the company's webto fund the development of its product. The firm started site, would you fund this company? Why or why not