Business Intelligence

The Scenario

Answer the question from the scenario above

Dress ThemUp is a local fashion business specializing on middle range men, women and children's clothing. The company has a few branches in Klang Valley and is fast becoming popular due to its competitive prices and good service. The business offers online shopping facilities as well as made to measure options for its clients. It carries brands from many reputable local fashion designers through their ready to wear clothings at a very reasonable and affordable pricing. The management has put in a great effort to ensure all the necessary IT facilities are available to cater for the 21st century market. Most of the business processes are supported by computer-based information systems including e-commerce facilities, making an appointment to come for the dressmaking and alteration service as well as internal daily operation needs. The business is fast becoming one of the choices among the Klang Valley residents when it comes to clothes shopping. The closest competition for DressTheUp is TopToToe, with business model similar to Dress ThemUp and had been in business longer. Currently DressThemUp is ranked at number two fashion shopping of choice and naturally, the management is hoping to be on the top of the rank anytime soon. TopToToe seems to have always been ahead in coming up with new business ideas and had always made a great impression to the buyers. Their Social Media followers are raving about their products and services. While Dress ThemUp is doing equally good, it does not seem to exude the TopToToe's aura of popularity. At the headquarter, the sales management wants to find out which designer brand is currently hitting the highest sales among consumers. The manager is also aware about the fact that festivity season can also play a big role in the clothing sales. Sales during non-celebration month may not be as high. The marketing management wishes to know which promotion and advertising job is the most successful in the last five years. The business would like to invest more in the tele-advertising, information is needed to find out which TV channel is suitable to air the advertisement on. The business is also looking into achieving business excellence through its customer relation. Continuous improvement has to be made to the company's website as well as the functionalities of the e-commerce services for online buyers. Sales and marketing manager are looking for ways to achieve customer intimacy through their CRM system. Following the needs for answers to the above business questions and to address the business trend today, the board members have embarked on Business Intelligence initiatives to continue looking for the competitive advantage elements for the business. (d) Illustrate the business intelligence process for Dress ThemUp. Include in your diagram suitable labels for each component