Business marketers are challenged by the use of the buying center model because of the ________. A.large
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A.large number of participants required for the model to work effectively
B.necessity of including product feedback from all management levels in the organization
C.need to learn about all of the participants and their relative influence on the decision
D.need to deal with the higher-level officers of the organization in the decision-making process
Related Book For
Cornerstones of Financial and Managerial Accounting
ISBN: 978-1111879044
2nd edition
Authors: Rich, Jeff Jones, Dan Heitger, Maryanne Mowen, Don Hansen
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