Business Model Patterns case study Entrepreneurs at Twitter Building a Brand, A Social Tool or a Tech Powerhouse (available in the course pack) Identify which one you feel is closest to Twitters current Business Model based on the information in the case Identify strengths and shortcomings of Twitters current Business Model Consider the question How can Twitter monetize in the future In response Identify an alternative Business Model that Twitter might consider to create future profitability Outline several ways in which this alternative Business Model may be stronger and may be weaker than Twitter's current approach Why do you think that this new approach could work

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Question: Business Model Patterns case study Entrepreneurs at Twitter: Building a Brand, A Social Tool or a Tech Powerhouse? (available in the course-pack) Identify which one

Business Model Patterns case study Entrepreneurs at Twitter: Building a Brand, A Social Tool or a Tech Powerhouse? (available in the course-pack)

Identify which one you feel is closest to Twitters current Business Model based on the information in the case.
Identify strengths and shortcomings of Twitters current Business Model.
Consider the question How can Twitter monetize in the future? In response:
- Identify an alternative Business Model that Twitter might consider to create future profitability.
- Outline several ways in which this alternative Business Model may be stronger and may be weaker than Twitter's current approach.
- Why do you think that this new approach could work?

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