Business Plan: Consumer Needs Assessment Report

Assignment Content My chosen company for all assignments is the Starbucks company

As part of your Business Plan, develop a Consumer Needs Assessment Report.

Develop a Consumer Needs Assessment Report to support your Business Plan. In 525-700 words, complete the following in your report:

• Propose relevant information to be gathered on your target market consumer.
• Formulate how and when the information of your target market will be collected.
• Elaborate on how the target market information to be gathered aligns with the impetus for change in your selected organization, addresses identified challenges, and aligns with strategic management principles.