business plan

IV. The Industry (External analysis)

Present the current status and prospects for the industry in which the proposed business will operate. Be sure to consider industry structure. Discuss briefly market size, growth trends, and competitors.

Describe any new products or developments, new markets and customers, new requirements, new entrants and exits, and any other national or economic trends and factors that could affect the venture's business positively or negatively.

assess the environmental profile of the industry. Consider energy requirements, supply chain factors, waste generation, and recycling capabilities. Outline any new green technologies or trends that may have an impact on this opportunity.