Business Practices (302) Assignment # A1: Generating and developing your business idea

ASSESSMENT 1: GENERATING AND DEVELOPING YOUR BUSINESS IDEA

TYPE:

Individual

FORMAT: WEIGHTING: PRESENTATION LENGTH: HAND IT TO:

Word-processed document 10% N/A Professor Dr. Maryam Alserkal

TOTAL MARKS:

100

DUE DATE:

END OF WEEK 9

WORD LENGTH:

35 double-spaced pages;1500-2000 or words at most

SUBMISSION REQUIRED BY:

11th of Nov. 2021

DESCRIPTION: Working individually, your task will be to locate, read, record, and write about your new business in UAE analysis of a market in an industry of your choice,. The goal is to assess the overall quality of the study based on the attached grading criteria.

Instructions:

1. Log in to AUE Digital Library using your account.

2. Make a screech in your major/subject resources database.

3. Make sure that the search period is limited between 2010 -2021 (resources

   published in the last ten years).

4. Select only one industry for your start up idea /business

5. Apply the business system , market entry & access , entrepreneurship & legal

   environment or systems in UAE .

6. Do step # 5 again by reviewing the course materials till you become satisfied.

7. Write your final report including business plan.

8. Upload your final report via assignment folder .Give your file a clear label (ex:

   Maryam_BP302_A1_ Business Plan)

OBJECTIVES:

1. Producing a profile of a selected small business identifying its strengths and weaknesses ( identify business opportunity in the market)

2. To understand business environment in GCC

3. To provide carefully constructed comments on the studys results and conclusion with

   emphasis on data support.

4. To provide evidence and comprehension of principles of business idea , strategies ,

   market analysis, and conclusion is understood.

RELEVANT COURSE LEARNING OUTCOMES:

CLO 1,2,3&4.

Total

30

Assessment Criteria

Breakdown

Value

Title Page: Report includes a formal title page with the following identifying information: Your name Course name Date University Course # Title	-1 if not included
The Report of your chosen business : Complete reference for the articlse chosen to support your business is included. Description of how business was located has been included (include search terms used), reason to chose this business. Business Idea chosen contains primary research ( analysis of business idea )	-5 if criteria not met
Summary / Purpose: Provide a clear summary of the overall paper: What, generally, is the business about? Include the following information: A one-paragraph description of the overall business. This is similar to the abstract but in your own words! (Pretend you are describing the study to someone) Identify the intended audience, i.e., who was the paper written for? Identify the business idea /scope (use your own words). State the purpose of the report.	5
Theoretical Framework: One to three paragraphs discussing the literature review . Discuss and support your business case and purpose with relevant businesses Do the references come from valid sources? What makes them valid? Are the arguments convincing? Why or why not?	5
Evaluation of Business Idea: One to three paragraphs including the following: Identification of the business design used (profile, industry , marketing strategy , Human Capital strategy , growth strategy , legislation , ethics , technology , etc .) Description of the sample used in the study (feasibility study , benchmarking , competitors analysis ,etc) Description of how the data was analyzed to generate decisions The critique! The second half of this section should include a discussion of the following: What segment you are targeting than your competitors and why. Differentiation What do you think about the competition overall? Strengths? Weaknesses? Are the targeted customers segment clear? who and why .	10
Conclusion: Provide a paragraph to wrap-up the paper. What do you see as the overall benefit or weakness of this business? Possible suggestions for improvement.	5
Writing: Paper contains no grammar, punctuation, or spelling errors. Ideas flow well and are easy to follow. Citations conform to Harvard or other recognized citation format.	5

* Late submissions will be penalized .5 of a point per day. For example, 1 day late means that the highest grade you can receive will be 9.5/10, two days late means the highest possible grade is 9/10, and so on.

** Please familiarize yourself with the rules of academic honesty.

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