Business Problem: An electronic consumer goods chain categorizes its customers into three segments (early adopters, majority, and laggards) based on how quickly they keep up with new technology sold in the stores. Each segment typically has different consumption priorities and purchasing behaviors. They want to understand more about the relationship of their customer segments and locations, in order to adjust how they service these markets with product services to maximize profits based on consumption demand.

Managerial Task: Your manager has asked you to determine if there is a significant relationship between customer type and region (Midwest, Northwest, South, and West) at the .05 level of significance.

Your Data: The data table on the page contains results of a sample of data collection from 1,000 customers, showing the distribution of the customer segments by region.

What you must provide: In clear managerial terms, considering that you are comparing proportions of categorial data, apply the proper statistical technique to determine if there is a significant relationship between customer type and region. Provide a statement of your findings while also including the calculated p-value and the alpha used and the X-stat with the X-crit that you used for your decision. Also, state the null- and alternative hypothesis.

Your Source Data: Geographic RegionCustomer TypeMidwestNorthwestSouthWestearly adopters 72226568majority10756133125laggards8747105112List the hypotheses:H0: H1: Explanation: Do you reject null hypothesis? Explanation: p-value = (alpha) = Observed Table:

Expected Table: X-stat X-crit (95%)