business research and data analysis

BUS 8375 Group Project - Overall Instructions Purpose: As part of the Business Research and Data Analysis course, students will learn to research a possible Retail business. Students will be required to apply the tools and methods learnt in the course. Each team of 4-5 students is going to evaluate for the retail endeavor chosen why customer prefer a brand over another brand in the same retail sector. Overall directions Once the teams of 4-5 students are formed in Lecture 2, the instructor will allocate to each team a business retail venture that you will research. Please note that you need to choose your team members carefully as if any student withdraws from the course, the scope of the project will NOT be scaled down. This venture will be located, and cater to consumers located within a Region (City) of the Country you are based in Topics: 1. Automotive Industry - (Car Brands) 12. E-Commerce Business 2. Consumer Electronics 13. Gas Station 3. Office Supplies 14. Grocery Store 4. Home Furniture 15. Insurance 5. Fast Food Restaurant 16. Bookstore 6. Pharmacy 17. Convenience Store 7. Cosmetics 18. Airline Industry (Airlines) 8. Banks 19. Medical Labs - Healthcare Industry 9. Sports Clothing 20. Athletic Footwear Reflectin e Portfolio A Download d Print VYUU 2/View 2 AM 07 Research Objective: Identify for your specified retail industry topic, why consumers prefer a brand over another. a Structure This research report will follow the format of 7 steps of Hypothetico Deductive Model studied in this course in Chapter 2. Part 1 - Identify the broad problem or opportunity area (also called PURPOSE) - Your Project purpose is to discover which brand in a retail industry (your project topic) is preferred by consumers. Part 2 - Define the purpose statement in words that allows the researchers to establish what is to be understood and resolved (i.e. scope of the research project). Often done through a preliminary research or by talking with people. You can do this by conducting preliminary interviews with consumers, PESTLE Analysis or Secondary Research on this topic. After conducting your research, modify the Research Purpose Statement. Part 3 - Develop hypotheses in order to understand the problem or the opportunity; "market segment not satisfied", "territory not covered". This or these) statement (s) (i.e. hypothesis will need to be proven through research by identifying the various variables. Identify as a team what is your belief consumer behavior is like for your retail industry (hypothesis). Part 4 - Determine the measures (e.g. quantify preferably) by which we will be able to assess the impact of variables. You can do this by creating a JMCO model for your Project as well as conducting a competitive benchmarking of at least 2 brands in your retail in e Portfolio Download Print