Business Research: Answer the following for this assignment

1. Define each measurement scale: nominal, ordinal, interval, and ratio. After carefully examining the "Starbucks SurveyStarbucks_Survey" identify four different questions that have the characteristics of nominal, ordinal, interval, and ratio scale. Include the survey question in your answer. Explain your answer.

2. After reading chapter 12 &13 you have learned that measurement scales fall into different categories such as: rating, ranking, categorization, and sorting. Define each measurement scale, next identify 1 question from the survey that can be classified as pertaining to one of the four different categories mentioned. Explain your answer.