BUSINESS RESEARCH CASE STUDY:

Ella has been tasked with the research activity of their companys (Enchanted Incorporated) staff development programme. Her task is to explore the perceptions of leadership within the organisation. There are 150 employees within Enchanted Incorporated and she needs to conduct an analysis of the overall employee perceptions.

QUESTION:

1.1 Develop a research title for the case study above. (2)

1.2 Provide Ella with three (3) Research Strategies she could use for the above-mentioned study. Your answer must differentiate between the unique characteristics of each Research Strategy. (12)

1.3 Communicate the key factors to consider when determining the size of a sample. (6)

1.4 Discuss why Ella should sample the population. (5)