QUESTION ONE [49 MARKS]

Read the excerpt and answer the following questions

Ella has been tasked with the research activity of their companys (Enchanted Incorporated) staff development programme. Her task is to explore the perceptions of leadership within the organisation. There are 150 employees within Enchanted Incorporated and she needs to conduct an analysis of the overall employee perceptions.

1.1 Develop a research title for the case study above. (2) 1.2 Provide Ella with three (3) Research Strategies she could use for the above-mentioned study. Your answer must differentiate between the unique characteristics of each Research Strategy. (12) 1.3 Communicate the key factors to consider when determining the size of a sample. (6) 1.4 Discuss why Ella should sample the population. (5) 1.5 Define the population, and sample of the study. (4) 1.6 Assess the significance of a pilot study. (8) 1.7 Using the principles of good question writing, develop an instrument with six (6) questions to help Ella, explore the perceptions of leadership within her organisation. Each questions needs to follow the below type of questions. (12) Demographic question Likert scale question Rated question Ranked question Closed ended question Open ended question