Business Research Report Analysis

This assignment builds upon your work in all previous units.

Chapter 14 of the textbook provides an overview of the business research reporting (oral and written).

When researching, the final step is to answer a business question or resolve a business problem and to report findings, conclusions drawn, and recommendations regarding the research question or resolution to the research problem. The report is provided in writing and sometimes presented orally to the person or group sponsoring the research.

The Marketing Vice President (VP) was tasked to answer this question: What new smartphone feature should be included in the following product release to increase interest in the company's smartphone products?

A research design was created, and the data have been collected and analyzed. The Marketing VP and team have reviewed the analysis from Unit 4 and now need to create a written report.

Prepare a business research report for the company's executive management team that includes the following:

• The methods and processes used in the research study
• Findings from the data analysis
• Conclusions that can be drawn from the findings
• Recommendations for the new feature that should be included in the next phone release (based on specific findings in the data analysis and the conclusions drawn from the analysis)

Ethical and Legal Considerations

Be sure to consider in the report the ethical and legal implications of adding the feature to the smartphone products.

Support for Recommendations

Make a case for your recommendations by integrating information from cited reputable sources in the fields of business, supply chain, or marketing research, in addition to specific data analysis results.