Question: Business Units far, we need to start thinking about how the Early Majority views and uses the product. Lakshmi How would you recommend addressing this

Business Units

far, we need to start thinking about how the Early Majority views and uses the product.

Lakshmi

How would you recommend addressing this market segment?

LuElla Warren

Advertise and sell to Fortune

500

firms.

Lakshmi

Why is this the best option?

It reduces our R&D expenses.

It helps us cross the chasm.

It sets us up well for a buyout.

Cloud Call

Mobile

-

first, cloud

-

first telecommunications platform

VOIP

(

voice over internet protocol

)

Mobile App

Text messaging

/

Voicemail across web and app

Centralized call management direction

Launched

4

years ago

14 %

of corporate revenue

Business unit revenue has grown

30 %

per year

Cloud Communications Industry

No company has more than

8 %

of the market

Cloud Call is

12

th in market share in the industry

Industry revenue is

22 %

higher than last year

Major Trends

Services vary widely between different competitors

Typical consumer is a startup or small firm

The average age of a firm in the industry is

1.8

years old

Business Units far, we need to start thinking about how the

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