BUSN$10292$ NPDP Exam Prep

Assignment: Product Portfolio Analysis $(5\%)$

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Objective

To conduct a comprehensive market research analysis on a real$-$world company's product portfolio and

propose a new product or an innovation to existing products.

Associated Learning Outcomes: $1,2,3$

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Instructions

$1.$ Group Formation:

$$ Complete the Module $3$ & $4$ discussion to create your NPD Capstone Project Groups. You

will work in these groups for this assignment as well. The minimum group size is $2,$

maximum group size is $6.$

$2.$ Company Selection:

$$ Choose a Canadian company with a diverse product portfolio.

$$ Use this resource to identify companies, their competitors, and find other critical

information.

$3.$ Market Research:

$$ Research secondary qualitative data $($e$.$g$.,$ customer interviews, focus groups$)$ to

understand customer perceptions and needs.

$$ Research secondary quantitative data $($e$.$g$.,$ surveys, data analysis$)$ to gather numerical

data on market trends, customer preferences, and competitor analysis.

$4.$ Analysis:

$$ Analyze the collected data to identify market gaps, customer needs, or areas for

improvement in the company's current portfolio.

$$ Evaluate the company's strategic objectives and how they align with potential product

opportunities or innovations in either the product range or business model.

$5.$ Proposal Development:

$$ Develop a detailed proposal for a new product or an innovation to an existing product.

$$ Justify your proposal based on your market research and analysis.

$6.$ Report & Presentation Preparation:

$$ Report:

o Prepare a comprehensive report presenting your research, analysis, and

proposal.

o Include visual communication aids such as charts, graphs, or concept sketches to

enhance your presentation.

o Ensure all in$-$text citations and reference page entries adhere to APA format.

o The use of generative AI is strictly prohibited for writing any components of this

assignment.

$$ Presentation:

o Prepare a $5$ to $10-$minute video presentation summarizing your findings and

proposal. Zoom is the recommended tool for video conferencing and

presentation recording.

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Deliverables Checklist

$\backslash$geoquad Complete Module $3$ & $4$ Discussion to create NPD Capstone Project groups.

$\backslash$geoquad Select a Canadian company with a diverse product range using the source provided.

$\backslash$geoquad Provide a company profile and rationale for selection.

$\backslash$geoquad Identify the industry$/$sector in which this company operates.

$\backslash$geoquad Identify major competitors to the selected company within the industry$/$sector$.$

$\backslash$geoquad Provide a summary of qualitative and quantitative research findings.

$\backslash$geoquad Provide a detailed analysis of market gaps and customer needs.

$\backslash$geoquad Create a proposal for a new product or innovation, with justifications, based on the research.

$\backslash$geoquad Create a comprehensive report with visual communication aids.

$\backslash$geoquad Create a $5$ to $10-$minute video presentation $($Zoom is suggested for recording$).$

$\backslash$geoquad Ensure all sources are noted with in$-$text citations and reference page entries in APA format.

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Tips

Initiating the Discussion

$1.$ Understanding the Objective: Begin the discussion by clarifying the objective of the assignment.

Ensure everyone is on the same page regarding the criteria for selecting a company.

$2.$ Criteria for Selection: Discuss as a group what makes a company a suitable candidate for

analysis. Consider factors like market presence, diversity in product offerings, and potential for

innovation.

Conducting Research and Discussion

$1.$ Collaborative Research: Utilize discussion time to collaboratively research potential companies.

This can be done through shared screens, online searches, and discussion.

$2.$ Suggesting Companies: Encourage each group member to suggest companies they find

interesting or relevant. Briefly discuss the merits of each suggestion.

$3.$ Evaluating Options: As a group, evaluate each proposed company against the agreed$-$upon

criteria. Consider the availability of information, relevance to current market trends, and scope

for innovative analysis.

$4.$ Building Consensus: Work towards a consensus on which company to select. If opinions differ,

consider democratic voting or finding a compromise.

$5.$ Finalizing the Decision: Conclude the discussion with a definitive choice of the company. Ensure

that all group members agree with the decision.

Post$-$Discussion Actions

$1.$ Confirming Selection:

$2.$ Planning Research Roles:

$3.$ Establishing Communication:

Scheduling Future Meetings:

Effective Collaboration

$$ Active Participation:

Respectful Dialogue:

Efficient Use of Time

Documentation:Grading Rubric

Total Points: $5$