BUSN 10102 ASSIGNMENT #2 SOCIAL MEDIA BRIEF DUE DATE: Mar 13 WEIGHT: 15% Objective: For this task, you will develop a Social Media campaign brief for Canada's Wonderland, Canada's Wonderland is a theme park located in Vaughn, Ontario (just north of Toronto). A 134- hectare park, it includes numerous roller coasters, rides, a kids area, a water park, and more. During the summer, the park is open daily and attracts visitors from around the world. The focus for this campaign is the sale of 2022 season passes. There are 3 levels of season passes available - see details on page 2. For the purpose of this exercise, we will assume the park is opening May 13, 2022. Visitors can purchase Season Passes for the price shown on page 2 until May 13, after which prices will increase. Any mass media campaign they do (ie. TV, radio, print) will be supported with a social media campaign. Your focus for this campaign is on the social media plan ONLY. This could include posts on their social media platforms, advertising buys on social media platforms, emails to new/existing email lists, Google/Bing/search engine ad buys, etc. You will not be involved with any other media. You will need to do your own research to obtain information about Canada's Wonderland (see canadaswonderland.com). Deliverables: You must create a full and complete social media marketing brief. ALL sections of the brief must be completed as shown in the brief template. Your budget for this campaign is $15,000. See the content from Week 8 on MyCanvas for the presentation we reviewed regarding the creation of the brief, which includes all the elements of a brief. This brief will be used again for Assignment #3 later in the semester. You will use this brief to create a social media content calendar and associated content. ***THERE WILL BE NO EXTENSIONS*** Season Pass Details Garan Wonderland Wonderland AL GAN Wonderland 2022 SEARON PAR 2022 GOLD PASS 2022 PLATINUM PASS $9.54/mo* Buy Now ar 11 months or 10 l DUS applicable taves and fees. View term and $6.90/mo* Buy Now 11 months or $7.99 Plus applicable and fees Viewers and condition 2022 Season Pass Easy Payment Plan Unlimited Visits to Canada's Wonderland in 2021 & 2022 Unlimited Visits to Splash Works in 2021 2022 Exclusive Early Ride Times Early Entry to Splash Works Exclusive Season Pass Appreciation Events Food & Merchandise Discounts Bring A Friend Discounts Admission to Camp Spooky in 2021 2022 * Admission to Halloween Haunt in 2021 2022 * Admission to Winterfest in 2021 & 2022 X Free Season Long Parking * Admission to All Cedar Hair Parks 2022 Gold Pass Easy Payment Plan Unlimited Visits to Canada's Wonderland in 2021 2022 Unlimited Visits to Splash Works in 2021 & 2022 Exclusive Early Ride Times Early Entry to Splash Works Exclusive Season Pass Appreciation Events Food & Merchandise Discounts Bring A Friend Discounts Admission to Camo Spooky in 2021 2022 Admission to Halloween Haunt in 2021 2022 Admission to Winter Fest in 2023 8 2022 * Free Season-Long Parking * Admission to Al Cedar Fair Parks $18.36/mo* Buy Now for month or 202 total Plus applicable tries and fees. Vetem and condition 2022 Platinum Pass Easy Payment Plan Unlimited Visits to Canada's Wonderland in 2021 2022 Unlimited Visits to Splash Works in 2021 2022 Exclusive Early Ride Times Early Entry to Splash Works Exclusive Season Pass Appreciation Events Food & Merchandise Discounts Bring A Friend Discounts Admission to Camp Spooky in 2021 2022 Admission to Halloween Haunt in 2021 & 2022 Admission to Winterest in 2021 & 2022 Free Season-Long Parking Admission to Al Cedar Fair Parks Note: 1-day admission ticket to the park is $39.99 + taxes & fees Markings 2 pale Tear, providing OUR OVERV - Provides la soild view of the state of the world, including enough foration to give to tive themes competitie in domotion 0:1 Maust Brostor is comparge objectives - Os 2 morks DSC 72923 able objective & Target audience 0.3 Detailed description of audience, including demoepopis , psychographie, geborophies & key message is clear, concise f fowed-2 E support : Information support key message & strategy to the back to objectives, includes keywords/ hashtags/ content length, etc includes specific information, 4 Mark IF F CTA - clear CIA that ties back to objectives and strategy a mark ay Deliverables - Full list of deliverables-2 Mart o Det aid description of analytics that will be used to measure compaign succes - Marke BUSN 10102 ASSIGNMENT #2 SOCIAL MEDIA BRIEF DUE DATE: Mar 13 WEIGHT: 15% Objective: For this task, you will develop a Social Media campaign brief for Canada's Wonderland, Canada's Wonderland is a theme park located in Vaughn, Ontario (just north of Toronto). A 134- hectare park, it includes numerous roller coasters, rides, a kids area, a water park, and more. During the summer, the park is open daily and attracts visitors from around the world. The focus for this campaign is the sale of 2022 season passes. There are 3 levels of season passes available - see details on page 2. For the purpose of this exercise, we will assume the park is opening May 13, 2022. Visitors can purchase Season Passes for the price shown on page 2 until May 13, after which prices will increase. Any mass media campaign they do (ie. TV, radio, print) will be supported with a social media campaign. Your focus for this campaign is on the social media plan ONLY. This could include posts on their social media platforms, advertising buys on social media platforms, emails to new/existing email lists, Google/Bing/search engine ad buys, etc. You will not be involved with any other media. You will need to do your own research to obtain information about Canada's Wonderland (see canadaswonderland.com). Deliverables: You must create a full and complete social media marketing brief. ALL sections of the brief must be completed as shown in the brief template. Your budget for this campaign is $15,000. See the content from Week 8 on MyCanvas for the presentation we reviewed regarding the creation of the brief, which includes all the elements of a brief. This brief will be used again for Assignment #3 later in the semester. You will use this brief to create a social media content calendar and associated content. ***THERE WILL BE NO EXTENSIONS*** Season Pass Details Garan Wonderland Wonderland AL GAN Wonderland 2022 SEARON PAR 2022 GOLD PASS 2022 PLATINUM PASS $9.54/mo* Buy Now ar 11 months or 10 l DUS applicable taves and fees. View term and $6.90/mo* Buy Now 11 months or $7.99 Plus applicable and fees Viewers and condition 2022 Season Pass Easy Payment Plan Unlimited Visits to Canada's Wonderland in 2021 & 2022 Unlimited Visits to Splash Works in 2021 2022 Exclusive Early Ride Times Early Entry to Splash Works Exclusive Season Pass Appreciation Events Food & Merchandise Discounts Bring A Friend Discounts Admission to Camp Spooky in 2021 2022 * Admission to Halloween Haunt in 2021 2022 * Admission to Winterfest in 2021 & 2022 X Free Season Long Parking * Admission to All Cedar Hair Parks 2022 Gold Pass Easy Payment Plan Unlimited Visits to Canada's Wonderland in 2021 2022 Unlimited Visits to Splash Works in 2021 & 2022 Exclusive Early Ride Times Early Entry to Splash Works Exclusive Season Pass Appreciation Events Food & Merchandise Discounts Bring A Friend Discounts Admission to Camo Spooky in 2021 2022 Admission to Halloween Haunt in 2021 2022 Admission to Winter Fest in 2023 8 2022 * Free Season-Long Parking * Admission to Al Cedar Fair Parks $18.36/mo* Buy Now for month or 202 total Plus applicable tries and fees. Vetem and condition 2022 Platinum Pass Easy Payment Plan Unlimited Visits to Canada's Wonderland in 2021 2022 Unlimited Visits to Splash Works in 2021 2022 Exclusive Early Ride Times Early Entry to Splash Works Exclusive Season Pass Appreciation Events Food & Merchandise Discounts Bring A Friend Discounts Admission to Camp Spooky in 2021 2022 Admission to Halloween Haunt in 2021 & 2022 Admission to Winterest in 2021 & 2022 Free Season-Long Parking Admission to Al Cedar Fair Parks Note: 1-day admission ticket to the park is $39.99 + taxes & fees Markings 2 pale Tear, providing OUR OVERV - Provides la soild view of the state of the world, including enough foration to give to tive themes competitie in domotion 0:1 Maust Brostor is comparge objectives - Os 2 morks DSC 72923 able objective & Target audience 0.3 Detailed description of audience, including demoepopis , psychographie, geborophies & key message is clear, concise f fowed-2 E support : Information support key message & strategy to the back to objectives, includes keywords/ hashtags/ content length, etc includes specific information, 4 Mark IF F CTA - clear CIA that ties back to objectives and strategy a mark ay Deliverables - Full list of deliverables-2 Mart o Det aid description of analytics that will be used to measure compaign succes - Marke