question 3 presentation

BUSN 10102 ASSIGNMENT # 3 BRAND CAMPAIGN DUE DATE: July 19 WEIGHT: 10% Objective: For this task, you will work in groups of 2-4 people to develop a Social Media brand campaign. You will choose a specific product, develop a brief, and then create some of the content for that campaign. Content is KING/QUEEN on Social Media so the more creative, engaging and memorable, the better the ROI. The goal for most digital campaigns is brand awareness so keep that in mind when you're developing your key messages. We discuss all of these elements of planning out SMM each week in class - now you're working to put it all together for an engaging campaign. Deliverables: Step 1: Create your group of 2-4 people. Have 1 person in your group contact your professor to confirm your group members. NOTE: group members must be confirmed with your professor by July 10. Any students not confirmed to be in a group by that date will be assigned a group by the professor. Step 2: Choose a product Step 3: Write a brief (see presentation 7_2 for a sample). Complete each section of the brief. Step 4: Create THREE pieces of marketing content. See below for examples of Social Media marketing content: Examples of Social Media marketing content: Instagram story series (minimum of THREE frames complete with hashtags, tags and call-to-action) Instagram in-feed video (max. 1-minute explaining contest, brand, product etc complete with caption) IGTV video (minimum 2 minutes) YouTube video with video description Email (draft the email complete with graphics, images, call-to-action) Twitter contest/giveaway (complete with hashtags and call-to-action and any necessary visuals) Facebook Sponsored Post (complete with images, call-to-action, hashtags, sponsored tag) LinkedIn Sponsored InMail Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Video Post Snap Chat video series (three frames) Any other digital marketing ideas should be approved before proceeding. SOCIAL BUSN 10102 Week 7 PART 2: THE BRIEF A BRIEF IS A GUIDELINE FOR YOUR MARKETING CAMPAIGN. IT OUTLINES THE GAME PLAN AND GOALS FOR YOUR STRATEGISTS, TELLS YOUR CREATIVE TEAM HOW TO COMPLETE A PROJECT AND KEEPS YOUR STAKEHOLDERS IN THE LOOP ABOUT CAMPAIGN OBJECTIVES AND ANTICIPATED OUTCOMES BB ORA DIGITAL MARKETS BRES COMPANY DESCRIPTION (WHAT COMPANY DOES AND WHAT ALLES ARE) CAMPAIGN PRISE CONSIS) PROJECT SUMMARY: HIGH-LEVEL OVERVIEW OF WHAT YOU PLAN TO DO: DESCRIBE WHAT TYPES OF CONTENT YOUR CAMPAIGN WILL CONTAIN, HOW THEY WILL RELATE TO EACH OTHER, WHAT PLATFORMS THEY'LL RESIDE ON AND OTHER SIGNIFICANT, OVERARCHING DETAILS GOALS AND OBIECTIVES: This is WHERE YOU'LL LIST SPECIFIC DESIRED OUTCOMES (BE DETAILED ENOUGH THAT EVERYONE KNOWS WHAT THEY'RE WORKING TOWARD) (OWN SLIDE) TARGET AUDIENCE: DESCRIBE WHO THIS PARTICULAR STRATEGY IS DIRECTED TOWARD CAMPAIGN STRATEGY: THE MEAT!!! PRELIMINARY RESEARCH GOES HERE: KEYWORDS, HASHTAGS, CONTENT LENGTH, COMPETITOR ANALYSES OMARKETING RECONEINUED) Reebok Background G. DELIVERABLES, BREAR DOWN THE PROJECT SUMMARS. Tos SHOW MANY BLOG POSTS WILL W DO WE NERD? IT LL ALSO PROVIDE A TENTATIVE TIMELINE FOR PUBLISHING TUS CONTENT H. TIMELINE: TENTATIVE DUE DATES FOR THE DELIVERABLES 1. STAKEHOLDERS: LIST THE NAME AND ROLES OF EVERYONE INVOLVED IN THE CAMPAIGN (FOR THIS PROJECT, IT'S YOUR TEAM). Brande Single Minded Thought OBJECTIVES (BRIEF: KPI (KEY PERFORMANCE INDICATORS), A KEY PERFORMANCE INDICATOR IS A MEASURABLE SALLE THAT DEMONSTRATES HOW EFFECTIVELY A COMPANY IS ACHIEVING KEY BUSINESS OBJECTIVES. TO INCREASE SALES REVENUE BY Xx% IMPROVE CUSTOMER SERVICE BRAND AWARENESS INCREASE WEBSITE VISITS BY xx% IMPROVE CLICK-THROUGH-RATE (CTR) LEAD CONVERSION RPOSE (BRIEF) #BigMacSauce mi m mi YOUR CAMPAIGN PURPOSE AND ORJECTIVES. INSTEAD OF TUES ANI) KEY CORFORMANCEINIKA THE REASONS FOR LAUNCHING YOUR MARKETING AS EXAMPLES INCREASING SOCIAL MEDIA FOLLOWER COUNT BOOSTING ENGAGEMENT. INCREASING CONVERSIONS (SALES). PROMOTING A NEW PRODUCT OR SERVICE. (BIG MAC SAUCE) A Big Mac or BUSN 10102 ASSIGNMENT # 3 BRAND CAMPAIGN DUE DATE: July 19 WEIGHT: 10% Objective: For this task, you will work in groups of 2-4 people to develop a Social Media brand campaign. You will choose a specific product, develop a brief, and then create some of the content for that campaign. Content is KING/QUEEN on Social Media so the more creative, engaging and memorable, the better the ROI. The goal for most digital campaigns is brand awareness so keep that in mind when you're developing your key messages. We discuss all of these elements of planning out SMM each week in class - now you're working to put it all together for an engaging campaign. Deliverables: Step 1: Create your group of 2-4 people. Have 1 person in your group contact your professor to confirm your group members. NOTE: group members must be confirmed with your professor by July 10. Any students not confirmed to be in a group by that date will be assigned a group by the professor. Step 2: Choose a product Step 3: Write a brief (see presentation 7_2 for a sample). Complete each section of the brief. Step 4: Create THREE pieces of marketing content. See below for examples of Social Media marketing content: Examples of Social Media marketing content: Instagram story series (minimum of THREE frames complete with hashtags, tags and call-to-action) Instagram in-feed video (max. 1-minute explaining contest, brand, product etc complete with caption) IGTV video (minimum 2 minutes) YouTube video with video description Email (draft the email complete with graphics, images, call-to-action) Twitter contest/giveaway (complete with hashtags and call-to-action and any necessary visuals) Facebook Sponsored Post (complete with images, call-to-action, hashtags, sponsored tag) LinkedIn Sponsored InMail Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Video Post Snap Chat video series (three frames) Any other digital marketing ideas should be approved before proceeding. SOCIAL BUSN 10102 Week 7 PART 2: THE BRIEF A BRIEF IS A GUIDELINE FOR YOUR MARKETING CAMPAIGN. IT OUTLINES THE GAME PLAN AND GOALS FOR YOUR STRATEGISTS, TELLS YOUR CREATIVE TEAM HOW TO COMPLETE A PROJECT AND KEEPS YOUR STAKEHOLDERS IN THE LOOP ABOUT CAMPAIGN OBJECTIVES AND ANTICIPATED OUTCOMES BB ORA DIGITAL MARKETS BRES COMPANY DESCRIPTION (WHAT COMPANY DOES AND WHAT ALLES ARE) CAMPAIGN PRISE CONSIS) PROJECT SUMMARY: HIGH-LEVEL OVERVIEW OF WHAT YOU PLAN TO DO: DESCRIBE WHAT TYPES OF CONTENT YOUR CAMPAIGN WILL CONTAIN, HOW THEY WILL RELATE TO EACH OTHER, WHAT PLATFORMS THEY'LL RESIDE ON AND OTHER SIGNIFICANT, OVERARCHING DETAILS GOALS AND OBIECTIVES: This is WHERE YOU'LL LIST SPECIFIC DESIRED OUTCOMES (BE DETAILED ENOUGH THAT EVERYONE KNOWS WHAT THEY'RE WORKING TOWARD) (OWN SLIDE) TARGET AUDIENCE: DESCRIBE WHO THIS PARTICULAR STRATEGY IS DIRECTED TOWARD CAMPAIGN STRATEGY: THE MEAT!!! PRELIMINARY RESEARCH GOES HERE: KEYWORDS, HASHTAGS, CONTENT LENGTH, COMPETITOR ANALYSES OMARKETING RECONEINUED) Reebok Background G. DELIVERABLES, BREAR DOWN THE PROJECT SUMMARS. Tos SHOW MANY BLOG POSTS WILL W DO WE NERD? IT LL ALSO PROVIDE A TENTATIVE TIMELINE FOR PUBLISHING TUS CONTENT H. TIMELINE: TENTATIVE DUE DATES FOR THE DELIVERABLES 1. STAKEHOLDERS: LIST THE NAME AND ROLES OF EVERYONE INVOLVED IN THE CAMPAIGN (FOR THIS PROJECT, IT'S YOUR TEAM). Brande Single Minded Thought OBJECTIVES (BRIEF: KPI (KEY PERFORMANCE INDICATORS), A KEY PERFORMANCE INDICATOR IS A MEASURABLE SALLE THAT DEMONSTRATES HOW EFFECTIVELY A COMPANY IS ACHIEVING KEY BUSINESS OBJECTIVES. TO INCREASE SALES REVENUE BY Xx% IMPROVE CUSTOMER SERVICE BRAND AWARENESS INCREASE WEBSITE VISITS BY xx% IMPROVE CLICK-THROUGH-RATE (CTR) LEAD CONVERSION RPOSE (BRIEF) #BigMacSauce mi m mi YOUR CAMPAIGN PURPOSE AND ORJECTIVES. INSTEAD OF TUES ANI) KEY CORFORMANCEINIKA THE REASONS FOR LAUNCHING YOUR MARKETING AS EXAMPLES INCREASING SOCIAL MEDIA FOLLOWER COUNT BOOSTING ENGAGEMENT. INCREASING CONVERSIONS (SALES). PROMOTING A NEW PRODUCT OR SERVICE. (BIG MAC SAUCE) A Big Mac or