Buyer behavior process one part.

True or False: A need occurs when there is a deficiency between a person's current state and his or her desired state. True False True or False: One of the goals of marketing in the purchase stage is to assist consumers in following through on that purchase decision. True False True or False: A customer goes through the buyer behavior process in both high-involvement and low-involvement purchases. True False True or False: Evaluative criteria are product attributes important to the consumer, like price and color. True False True or False: The five steps of the buyer behavior process are, in order: Evaluation of Alternatives, Information Search, Need Recognition, Purchase, Reaction. True False