Question: buyer process all 1 part question. True or False: A customer goes through the buyer behavior process in both high-involvement and low-involvement purchases. True False

buyer process all 1 part question.

True or False: A customer goes through the buyer behavior process in both high-involvement and low-involvement purchases. True False True o False: Evaluative criteria are product attnbutes important to the consumer, like price and color. True False True or False The five steps of the buyer behavior process are, in order: Evaluation of Altematives, Information Search, Need Recognition, Purchase, Reaction. True False

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