Buzz ElectricBuzz Electric, an electronics retailer, aims to optimise its social media strategy to effectively engage with its B$2$C audience. It has devised a comprehensive plan to achieve specific goals across its social media platforms. Buzz Electric initiates efforts to boost brand awareness and expand its audience using a blend of paid, owned and earned media strategies. It encourages organic strengthening of their social updates through loyal customers, advocates and followers who share its content. It also implements viral marketing activities by creating compelling, shareable content that resonates with its target audience and invests in targeted paid social media campaigns, such as boosted posts on platforms like Facebook and Instagram, to reach new potential customers efficiently. It uses engaging posts and compelling calls$-$to$-$action to encourage followers to visit its website and explore its product offerings.Source: Landman, L$.2024$Buzz Electric focuses on converting leads into sales, both online and offline. To foster customer loyalty and encourage repeat business,Buzz Electric engages with its existing customer base on social media platforms.Apply the RACE model to the scenario and advise how Buzz Electric can reach its social media goals. Use examples from the scenario to illustrate your answer.