In this assignment, you are expected to revisit your project charter. ? Complete the Scope in your charter. Add 10 main tasks to the scope section in your charter. ? Complete your stakeholder list. Add 15 stakeholders to your charter. ? Take the scope section from your project charter and break down the main tasks into subtasks. (Minimum of 3 levels of task breakdown. See the template below)

You may use an Excel template or type in a document. For example, a template like this will be sufficient: 1) 1.1 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.3 1.3.1 1.3.2 ...... And so on. ? Take the scope section from your project charter and break down the main tasks into subtasks. (Minimum of 3 levels of task breakdown) Group them graphically, like the image below, to make the Scrum Sprint Backlog (adaptive/agile approach). You can check online examples of how a scrum back is created. You can use an MS Word table for your backlog.

THE PREVIOUS PROJECT CHARTER IS GIVEN BELOW IN PICTURES

PROJECT CHARTER Project Title: Social Media Marketing Campaign for Product Charley's Launch Project Overview: This project aims to develop and execute a comprehensive social media marketing campaign to promote the launch of Product Charley's. The campaign will leverage various social media platforms to create brand awareness, generate buzz, and drive customer engagement. By effectively utilizing social media channels, the project seeks to reach a wider audience, increase product visibility, and ultimately drive sales and revenue. Project Objectives: Increase brand awareness for Product Charley's by reaching a target audience of 100,000 users within three months. Generate 10,000 leads and conversions through social media channels within six months. Achieve a 20% increase in website traffic and engagement during the campaign period. Build a strong social media community with 5,000 followers and active engagement on key platforms. Stakeholders: Marketing Department: Responsible for overall campaign strategy, content creation, and coordination with external agencies. Product Development Team: Provides product details, key messaging, and any required support for marketing efforts. Sales Team: Collaborates to align marketing activities with sales goals and provides customer insights. Social Media Managers: Responsible for executing the campaign, monitoring metrics, and engaging with the audience. Executive Management: Approves budget, provides strategic guidance, and reviews campaign progress. Project Scope: ln scope: Development of a social media marketing strategy and content calendar. Creation of engaging and persuasive social media posts, visuals, and videos. Paid social media advertising to reach target demographics. Monitoring and analysis of campaign performance using social media analytics tools. Engagement and interaction with followers, responding to inquiries and comments. Out of scope: Traditional marketing channels such as print media or television advertisements. Product development or enhancements. Offline events or promotions unrelated to social media. Deliverables: Social media marketing strategy document. Content calendar outlining planned posts and campaigns. Engaging and visually appealing social media posts, videos, and graphics. Monthly campaign performance reports. Increased brand awareness, website traffic, leads, and conversions. Milestones and Timeline: Milestone 1: Social media strategy and content calendar nalized - Week 1 Milestone 2: Launch of social media campaign - Week 2 Milestone 3: Mid-campaign review and optimization - Month 2 Milestone 4: Completion of campaign and performance analysis - Month 3 Budget: Social media advertising budget: $10,000 Content creation and graphics: $5,000 Social media management tools and analytics: $2,000 Risks and Constraints: Limited budget may restrict the extent of advertising and content creation. Adapting to changing social media algorithms and platform policies. Potential negative feedback or backlash from the audience. Competitor campaigns or industry trends impacting campaign performance. Communication Plan: Weekly progress meetings with the marketing team to review campaign status and address any issues. Monthly reports shared with executive management, providing key metrics and insights. Regular communication with the sales team to align marketing efforts with sales goals. Social media channels as the primary communication platform with the audience, responding to comments and inquiries promptly. Approval: The project charter will be reviewed and approved by the Marketing Director and Executive Management before project initiation