Question: By analyzing the SPSS data file MKT 2 0 3 Exam 2 0 2 4 Fall - 1 Segmentation Sentry.sav ( use SPSS to
By analyzing the SPSS data file MKT Exam Fall Segmentation Sentry.sav" use SPSS to open the file segment the market for Sentry, whose advertisement appears on the next page. Show the segmentation procedure by creating the necessary tables. Discuss which segment should be selected as the target market for Sentry, how the target market performs on the OUTCOME variables compared to non target segments, and whether there are demographic differences between the target and nontarget segments. Be sure to include the relevant tables.
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