Question: By reading Why Satisfied Customers Defect we learned how customer loyalty can be affected by marketplace competitive realities. Given that, under which of the following
By reading "Why Satisfied Customers Defect" we learned how customer loyalty can be affected by marketplace competitive realities. Given that, under which of the following scenarios would a customer most likely continue purchasing from a firm although she is dissatisfied?
moderate to high competition in the marketplace
moderate to high consumer switching costs
markets where there are many substitutable products
when the consumers emotional quotient score was or below
all of the above
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