By using a combination of channels, multichannel $($also called omnichannel$)$ retailers can leverage benefits and overcome the limitations of each channel to attract and satisfy more customers. The most common channel used by retailers is a store. Retailers also use a variety of nonstore channels. Retailers use multiple channels to meet the needs of their different customers, expand their market presence, and increase customer satisfaction and loyalty. Each of the different channels has a unique set of benefits to the customer.

Multichannel retailers are retailers that sell merchandise or services through more than one channel. A retail channel is the way a retailer sells and delivers merchandise and services to its customers. This exercise focuses on three main channels: stores, catalogs, and the Internet. The vast majority of sales are made through the store channel. However, catalogs and Internet sales account for a large portion of retail sales. The catalog channel communicates to customers through a catalog mailed to customers. Electronic retailing, on the other hand, communicates products and services to customers over the Internet This is one of the fastest growing retail channels.

Barbara achieved her New Year's resolution and reached her goal weight. She decides to reward herself with a whole new wardrobe. She shops around through different retail channels to find the right clothes for her. She finds that there are benefits of shopping at stores, but she also enjoys shopping through catalogs and the internet as well. Match the benefit to the correct retail channel.

Catalog

$2$

Internet

$3$

Stores

Match each of the options above to the items below.

Touching and feeling merchandise; Personal service: Immediate gratification

Extensive information; Personalization; Broad and deep assortment