Question: C . ( 1 ) Few products last forever. ( 2 ) Most products go through distinct stages of a product life cycle. ( 3
CFew products last forever. Most products go through distinct stages of a product life cycle. The first stage in the product life cycle is the introductory stage. During this first phase, the producer tries to stir up demand. Typically this stage involves expensive advertising and promotion, plus research and development costs. Next comes the growth stage, marked by a rapid jump in sales as the introductory efforts start paying off. As the product enters the growth phase, competition increases, and the war for market share begins. During the third stage, the maturity stage, product sales begin to level off or show a slight decline. The key to success in the maturity phase is to encourage sales of the existing product by broadening its appeal or making minor improvements. Sooner or later most products enter the decline stage. During this last phase, sales and profits begin to slip and eventually fade away.
C Which answer best completes the map of this passage?
Oval Decline stage: Sales and profits slip and fade away
Oval Growth stage: Rapid jump in sales; competition increases; war for market share begins
Oval Introductory offers start paying off; rapid jump in sales;
Oval Sooner or later sales and profits slip and eventually fade away
Oval Growth stage: Rapid jump in sales; competition increases; war for market share begins
Oval Decline stage: Sales and profits slip and fade away
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