Question: ( C 2 0 2 4 Capsim Management Simulations, Inc. ( B ) Brand managers know that increasing promotional budgets eventually result in diminishing returns.
C Capsim Management Simulations, Inc.B
Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a increase in awareness, while the second million results in adding another and the third million in a increase. Andrews's product Alan currently has an awareness level of While an important product for Andrews, Alan's promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses onethird of its awareness each year, what will Alan's awareness level be nex year?
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