Question: C Adalys Read the case and answer the questions given below: IKEA. the Scandinavian home furnishings roller. has bulll a global network with about 350

C Adalys Read the case and answer the questions
C Adalys Read the case and answer the questions given below: IKEA. the Scandinavian home furnishings roller. has bulll a global network with about 350 stores in 42 countries, primarily on the basis of effective transportation, IKEA'S sales for the year ending August 2013 reached 29.2 billion euros. Ils strategy is built around providing good quality products at low prices-in fact, its goal is to cut prices by 2 to 3 percent each year. As a result, IKEA works hard to find the least expensive global source for each of its products. Modular design of its furniture allows IKEA to transport its goods worldwide much more cost effectively than a traditional furniture manufacturer. The large size of IKEA stores and shipments allows inexpensive transportation of home furnishings all the way to the retail store. Modular designs coupled with effective sourcing and inexpensive transportation allow IKEA to provide high-quality home furnishings at low prices globally. To maintain the supply chain profitability, identify and explain the transportation designs network that IKEA must consider. (7 marks) 7 1 III de c

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