C B Enterprises is a large company that is comprised of more than twenty brands To focus more attention on their top brands, the company sells its five lowest performing products to different companies C B funnels the profits from the sales into research and development efforts for the rest of their portfolio Which of the following defensive strategies does this example best demonstrate repositioning contraction preemptive flank

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Question: C . B . Enterprises is a large company that is comprised of more than twenty brands. To focus more attention on their top brands,

.

.

Enterprises is a large company that is comprised of more than twenty brands. To focus more attention on their top brands, the company sells its five lowest performing products to different companies. C

.

.

funnels the profits from the sales into research and development efforts for the rest of their portfolio. Which of the following defensive strategies does this example best demonstrate?

repositioning

contraction

preemptive

flank

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