c. Briefly explain the services triangle indicating the marketing implications Page 4 of 5 QUESTIONTHREE a. The marketing of services unlike physical products is more challenging due to the special characteristics of services. Discuss any five (5) of these characteristics, the challenges they pose to marketers and the specific ways by which marketers are circumventing these challenges to the delight of their customers. b. Discuss any four (4) roles that people in the expanded marketing mix of services play in the service delivery c. Draw and label the flower of service and in practical terms apply the concept to Flamboyant Restaurant; listing the type of staff that should be responsible for each petal under discussion d. Briefly explain any four (4) reasons why customer complaints are important for a service organization e. Briefly define a service and explain any four (4) factors that has accounted for the growth of the service sector in Ghana f. Explain any seven (7) advantages of using Automated Teller Machine (ATM) in quality service delivery Discuss two roles that process in the expanded marketing mix of services play in the service delivery