C. Sampling Design and Procedures

Define the appropriate target population and the sampling frame in each of the following situations. a. The manufacturer of a new cereal brand wants to conduct in-home product usage test in Toronto. b. A national chain store wants to determine the shopping behaviour of customers who have its store credit care. c. A local television station wants to determine households viewing habits and programming preferences. d. The local chapter of the Canadian Marketing Association test the effectiveness of a new program to recruit members. For each of these questions you want to provide two answers: the target population and the sampling frame.