Question: Define the appropriate target population, the sampling frame, and sampling approach to be used in following situations: (i) Understanding the consumer willingness to buy from

Define the appropriate target population, the sampling frame, and sampling approach to be used in following situations: (i) Understanding the consumer willingness to buy from Metaverse store of a famous luxury apparel brand

(ii) A company facing PR crisis due to alleged child labour in its manufacturing plant wants to understand the public sentiment before they launch a nationwide campaign to improve its image.

Also, provide the rationale behind your recommendations.

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