c$)$ Simultaneity

d$)$ Heterogeneity

Are the following sentences true or false?

Early bird specials$*$ offered by a restaurant are a way to cope with the perishability characteristic of a service business.

$(*$The discount at various dining establishments for dinner served earlier than traditional hours$)$

True $/$ False

Airlines are better off by selling airplane seats, which would otherwise go unsold, at a price higher than the variable cost of selling a seat than not selling it at all.

True $/$ False

Perceived service quality is the same as the reality of the service.

True $/$ False

In services, customers are present in the process and participate in the service delivery and$/$or co$-$create services.

True $/$ False

In international markets, we start with the more etic approach, where we try to understand from what universal value standpoint consumers in a specific region or country are responding to$.$ But, still, ultimately, you need that more emic or systematic approach, where you try to understand and link what you see at the surface with much more inherent values of that country's culture.

True $/$ False

When managing service operations, not only the real quality of services but also customer expectations and perceptions of service quality have to be managed.

True $/$ False

In services, it is better to sell than not sell at all as long as prices are higher than the variable costs of selling that unit.

True $/$ False

In services, customers co$-$create the services. A college course designed as a lecture is a good example of a service co$-$created with customers.

True $/$ False