C. Some of ways companies can creatively and affordably conduct research include engage students or professors to
Question:
C. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivaompanies can conduct their own marketing research or hire other companies to do it for themls; tap into marketing partner expertise; and tap into employee creativity and wisdom.
Assume that you are the country manager of TOYOTA motors, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?
Note: You are encouraged to write your answer in small paragraph and in bullets points. The maximum length of this answer should not be more than 500 words.
Auditing Cases An Interactive Learning Approach
ISBN: 978-0133852103
6th edition
Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt