The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. To influence these parties, marketers must consider.

As a stake holder of the IQRA University.  Discuss how this buying center will play a role to buy a high-speed internet from a well-known internet service provider for the students in the COVID-19 situation.

Note: You are encouraged to write your answer in small paragraph and in bullet points. The maximum length of this answer should not be more than 500 words.

Answer rating: 100% (QA)

The buying center is persuasive in straight rebuy and altered rebuy circumstances Designing work force normally have a significant impact in choosing item parts and buying administrators overwhelm in ... View the full answer