Cadbury Schweppes is one of the biggest international beverage and confectionery companies in the world with a
Question:
Cadbury Schweppes is one of the biggest international beverage and confectionery companies in the world with a market capitalisation of £10 billion (December 2021). With a history stretching back over 200 years, today Cadbury Schweppes employs around 55,000 people and its brands are enjoyed in almost every country around the world. Their heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1824 John Cadbury opened in Birmingham selling cocoa and chocolate. These two household names merged in 1969 to form Cadbury Schweppes plc. Since then they have expanded their business throughout the world by a programme of organic and acquisition led growth. Concentrating on their core brands in beverages and confectionery since the 1980s, they have strengthened their portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 Up, Snapple and Orangina.
You have been invited by the CEO of Cadbury Schweppes to participate in the upcoming global conference entitled:
Embracing Excellence in Operations management through sustainable and innovative models. You will be presenting a report to the delegates addressing a myriad of issues and problems affecting the global operations of Cadbury Schweppes.
Your report should be presented using the questions presented.
QUESTION 1
In the context of Cadbury Schweppes and with reference to any relevant literature, critically discuss the impacts of embracing sustainability within its operations. You need to refer to examples and illustrations.
Principles Of Information Systems
ISBN: 9780357112410
14th Edition
Authors: Ralph Stair, George Reynolds